Release craft
The press release checklist journalists actually finish
Headline, lead, quote, proof, boilerplate — in that order. Built for teams who ship news under deadline, including fintech and digital-asset launches.
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1. News in the first line
If a reporter can delete your first paragraph and lose nothing, rewrite.
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2. One proof point
Metric, customer, filing, or screenshot — not five adjectives.
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3. Quote with a job
Explain the why. Skip the slogan.
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4. Embargo or not
State the rule once. Do not bury it.
Coming next: listing notes, funding announcements, and security updates written as news — not brochure copy.
Topic hub
Market Claims & Predictions — start here for today’s guides.